Men's casual catalogue.

This catalogue was a departure for Lands' End as we decided to make the Lands' End man more down to earth and a father. We used child models more to make him more of a family man, and took a much more casual approach to the way the men were dressing.

Again, we had several spreads of product that were all similar looking so we used a templated approach to show the colours, fabrics and details clearly as well as a strong shot to show the fit well.